I have not been able to seriously use the term “creative” as a noun. I picture invisible finger quotes in the air whenever I hear it. There is something smug about the term, like a side whisper – “they’re a weirdo, we don’t really take them seriously . . . ”
Here are some sample sentences with the word “creative” used as a noun:
Are you a creative? Then this program is for you.
This is Stephanie. She’s our team’s number one creative.
We have had measurable success pairing up creatives with merchandisers.
Hi, I’m Holly. I’m a creative.
It feels like a corporate term. A marketing term. A term used for someone who isn’t taken seriously, or who doesn’t take themselves seriously, or who takes themselves way too seriously. It feels off.
Has artist become a dangerous word?
I feel queasy when I hear “creative” used as a noun – it’s “artist” sterilized, corporatized, minimized. The term is antiseptic, cheap, denigrating.
I may need to explore this feeling of sterilization. Why is this surfacing? Maybe I am shedding the feeling as my job at the university winds down.
Perhaps another post . . .
Perhaps a post on the lushness, richness, messiness of creativity, of life!
Thanks for reading.